Rector and Stull

Marketing systems & product development

AI-driven marketing systems for growth-stage brands.

Rector & Stull designs and operates the full marketing program: creative production, conversion sites, email and paid media, built as one integrated system. Every method we deploy for clients is proven first on ventures we own and operate.

Schedule a consultation View our portfolio

Portfolio

Capabilities

One integrated program, four disciplines.

Most brands source creative, web, email and media from separate vendors. We deliver them as a single system, with AI handling production at scale and experienced operators directing strategy and quality.

  • Creative production

    Product films, presenter videos and still photography produced through an AI pipeline and directed to brand standards. Output is sized for structured testing across channels.

    • Product films
    • Presenter video
    • Still photography

  • Conversion sites & funnels

    Storefronts and landing pages designed around a single decision, with offers, subscriptions and checkout integrated and optimized for mobile.

    • Storefronts
    • Landing pages
    • Subscription programs

  • Media & launch planning

    A sequenced paid and organic plan that defines channel mix, test priorities and the performance thresholds that govern spend decisions.

    • Channel strategy
    • Creative testing
    • Content calendar

  • Lifecycle email

    Welcome, post-purchase, replenishment and win-back programs that extend customer value well beyond the first order.

    • Onboarding
    • Retention
    • Reactivation

Portfolio

Ventures we own and operate.

Our methods are tested on our own brands and products before they are applied to a client engagement.

Marketing for direct-sales brands

The Morning Upgrade

Live

A direct-sales coffee brand required creative output at the pace of a social-first sales organization. We built the complete marketing stack around an AI production pipeline, with films, presenter video and still photography feeding a storefront, lifecycle email and a paid launch plan.

Creative
40+ AI product films and presenter videos
Commerce
Conversion storefront with subscribe & save
Lifecycle
Email programs
Compliance
Disclosure standards applied to every asset
Media
Paid launch plan
Visit themorningupgrades.com
Product composition: a dark coffee pouch surrounded by coffee beans, a wooden scoop, coconut and green tea leaves.
Product composition
Presenter still: a woman in a white shirt holds the coffee pouch at a marble kitchen counter.
Presenter still
Lifestyle still: a woman in a knit sweater pours hot water into a mug beside the coffee pouch.
Lifestyle still

Software product

Crowdcut

Live

An automated stream-clipping platform. Crowdcut monitors long-form live streams, identifies the moments worth keeping and produces short vertical clips ready for distribution. It runs live today at crowdcut.studio on Twitch, Kick and YouTube, with a free instant demo on the home page.

  1. DetectIdentify high-engagement moments
  2. CutTrim to a clean in and out point
  3. RenderReframe for vertical formats
  4. ReviewHuman approval on every clip
  5. DistributePublish to short-form channels
Visit crowdcut.studio
Illustration: a stream's audio waveform with three peak moments highlighted, each cut on a timeline and rendered into a vertical clip. LIVE · 02:41:17 3 MOMENTS FOUND READY READY IN REVIEW

Hardware

Margin (working name)

In development

Contextual assistance at the edge of your view.

An assistant-first approach to AR glasses. Rather than filling the field of view with applications, Margin pairs a voice assistant with on-device vision and presents concise answers in the corner of the lens, then steps out of the way.

Margin is currently in development. Join the waitlist to receive updates as the product progresses.

Used only for Margin product updates.

Illustration: a minimal line drawing of glasses. A small card in the corner of the right lens answers a spoken question about a plant. Monstera Water in 2 days “What plant is this?”

Approach

A structured engagement, from assessment to handover.

Senior leadership is involved at every stage, from the initial assessment through launch.

  1. Assessment

    We review your offer, audience and current performance data, then deliver a written recommendation on priorities.

  2. System build

    Creative pipeline, site, lifecycle email and media plan are developed together and aligned to a single objective.

  3. Launch & optimization

    We launch, measure conversion and feed performance data back into each new round of creative.

  4. Handover or managed service

    We document the system for your team to operate, or continue running it under a managed engagement.

Contact

Discuss your next launch.

Share a few details about your product, objectives and timeline, and our team will follow up to arrange an introductory call.

Locations
Dallas, Texas · Idaho

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